Carine Duvignaud, General Manager of the Middle East PR Association (MEPRA), and Nicola Gregson, Managing Director of Ketchum Raad Middle East, discuss the key findings of the Ketchum Leadership Communication Monitor, what findings were most surprising and what leadership traits are most important.
https://www.youtube.com/watch?v=HBCFcZJ00g4&feature=youtu.be
As General Manager of MEPRA, Carine is responsible for leading the public relations agenda and representing the interest of MEPRA’s 300 members, which include 50 of the world’s largest public relations agencies, across the region.